FDA Warns Vape Companies to Stop Marketing to Kids

The Food and Drug Administration is warning e-liquid companies to stop misleading kids with their nicotine-containing products that look like kid-friendly food products.

The FDA said it issued warning letters to 13 companies about their products that resemble juice boxes, candy, or cookies.

The FDA Commissioner said “No child should be using any tobacco product, and no tobacco products should be marketed in a way that endangers kids.” He said side-to-side comparisons of the products are “alarming.” Some examples include, “One Mad Hit Juice Box,” which looks a lot like a Tree Top brand juice box or “Pink Sticks,” similar to “Pocky” sticks.