LBN’s Emily Collins reports on a problem that many consumers have encountered and on one company’s response to it. Consumers who are considering the purchase of a product online will probably take a look at customer reviews of the product that appear on the seller’s website. A purchase/don’t purchase decision will often be made on the basis of favorable or unfavorable product reviews. And the situation isn’t limited to online purchases.
However, false reviews can damage a seller’s credibility. Amazon has fought back against bogus reviews. The company filed a lawsuit in the King County, Washington superior court accusing more than a thousand people of generating phony positive reviews for products sold on Amazon. The review writers work for as little as $5 per review.
Collins notes that Yelp and TripAdvisor have faced the same problems. Merchants have been known to post glowing reviews of their own businesses on these sites to attract customers. Amazon’s lawsuit is perhaps the most aggressive action taken by a seller to fight back against bogus reviews. Amazon’s lawsuit presently takes aim only at those people the company has identified. However, it will continue to research the problem and add names when they are discovered.
The lawsuit says that “Defendants are misleading Amazon’s customers and tarnishing Amazon’s brand for their own profit and the profit of a handful of dishonest sellers and manufacturers. Amazon is bringing this action to protect its customers from this misconduct, by stopping Defendants and disrupting the marketplace in which they participate.” The lawsuit seeks relief under both federal and Washington state law.
LBN will continue to keep you informed on this and other stories of interest.
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